Postgraduate Taught

MSc International Marketing

Businesses with global ambition are actively looking for internationally minded marketing professionals. Available for full- or part-time study, this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills which you can use in different contexts and countries. You do not need to have previously studied marketing and if you’re already working you can study flexibly around your commitments. 

A celebrity influencer posting on Instagram… Finding and using the latest research to inform and justify decisions... The best way to promote a comedy show at the Edinburgh Fringe… The organisational structure of a multinational business… These may seem unrelated, but they are all vital tools in the skills armoury of a modern international marketing professional. Exactly why and how these tools are related – and why that is important – is just one element of the insights that you will gain on this employability-focused course.

Application for funded PgCert places is now closed.

Why QMU?

  • You’ll gain the optimum balance of marketing theoretical and practical knowledge, and transferrable skills, that are equally valued by large global corporations, small businesses and the public sector.
  • You’ll engage in real-life marketing consultancy, enhancing your employability and benefit from a range of guest lecturers and field trips to organisations across Scotland.

Course overview

A global perspective, theoretical and practical knowledge, and transferrable business skills – if you have those in your professional marketer’s kitbag then you can expect a rewarding and stimulating career. We have designed this course to equip you with just such an international skillset. It is suitable for both those who have an undergraduate degree in business seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills.

By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, and equipping you with the practical skills that are essential for developing a career in the field.

During the course, as well as learning a range of key marketing skills, you may have the opportunity to engage in real-life marketing consultancy agreed between you, a client and tutors at QMU.

This practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action.


To obtain a specific postgraduate award at QMU you must complete a number of credit bearing modules. You can opt to study for the full MSc, a PgDip or a PgCert. You can also register as an associate student to complete a single module for CPD. On completion of a single module, you may wish to complete further modules and progress your studies to a named award.

Exit awards

MSc (180 credits)/ PgDip (120 credits)/ PgCert (60 credits)

Teaching, learning and assessment

Teaching comprises a combination of lectures, seminars, tutorials, case studies, field trips and projects, as well as an optional period of industry-based learning, culminating in either a ‘live’ project for a client or a master’s dissertation that are intended to draw together elements of the taught course. The dissertation or project will be facilitated, monitored and assessed by tutors within QMU and, where
appropriate, by staff within the organisation in which it is undertaken.

Assessment will take a variety of forms, including essays, reports, exams, group and individual presentations. For those seeking a more thorough theoretical understanding, a dissertation can be undertaken instead of the project.

Teaching hours and attendance

Your specific timetable will depend on whether you are studying full-time, part-time or for an individual module, but teaching will be  timetabled as far as possible on two days, allowing scope for continued part-time employment. Most modules involve approximately 30 hours of face-to-face teaching.

Class sizes

It is anticipated that the cohort size for this new course will be approximately 30 students. However, a number of the modules for the degree will be shared with other courses, so class sizes will vary.

Links with industry / professional bodies

QMU and the Queen Margaret Business School maintain strong links with professional bodies associated with marketing, including the  Marketing Society, who support our Student Marketing Society. We have good relationships with potential employers and providers of placement opportunities. Part of the University’s underpinning philosophy involves relating theory to practice, and we strongly encourage students to develop professional contacts throughout the course.


  • International Marketing (20 credits)
  • Markets, Innovation and the International Consumer (20 credits)
  • Marketing and Society (20 credits)
  • Research Methods (20 credits)

You will also take two modules from a range of options that could include subjects such as communications, digital, business management, leadership, PR, sales and  international communications.

Single modules for CPD

Register as an associate student to study single modules in areas of interest. Contact Kristen Marshall for more information.


You will be qualified for a broad spectrum of marketing and management positions within a range of businesses and other organisations. Previous QMU graduates have gone on to work in marketing agencies, run their own business, work in a not for profit role and work in marketing and communications positions in industry in the UK, Europe and further afield.

Entry requirements

Honours degree or equivalent in an appropriate discipline OR relevant work experience in marketing or allied functions.

International: Where your honours degree has not been studied in English, you will be required to provide evidence of English language competence at no less than IELTS 6.5 with no individual component score less than 6.0. Some modules may require individuals to be working in the specific area of practice and have the support of the client or work place mentor.

Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful achievement of all the learning outcome

Application deadline


More information and contacts

Fees and transitionary scholarships for postgraduate EU students in 21/22 and 22/23:

As part of our management of the Brexit transition, for many of our courses, including this one, we have introduced an EU transitional scholarship for EU full-time postgraduate students commencing their studies on campus in academic years 2021/22 and 2022/23. This provides a 40% discount on international tuition fees. The scholarship is available to EU students for whom the international fee rate applies and covers the courses marked with a # in the Postgraduate Fees – Full-Time Study section of our Fees page. This transitional scholarship is not applicable to students from the Republic of Ireland, who will continue to be eligible for the home fee rate.


Please Note: 

The delivery of this course is subject to the terms and conditions set out in our 2020/2021 Entry - Terms and Conditions (Postgraduate).

Course Overview

Full-time: 1 year; Part-time: 2 – 7 years
Start Date
September 2021
January 2022
Study Abroad
School of Arts, Social Sciences and Management
Subject Area
Fees & Funding