Management (inc. Business, Events and Festival and International Hospitality and Tourism)

Responsiveness, dynamicism and innovation – these characteristics are key to success in business and management and our courses will enable you to develop your natural talents into sought-after management expertise.

Why QMU?

QMU’s small scale allows the Business School’s own responsive, dynamic and innovative delivery of high-quality management courses to be coupled with a close student-tutor working relationship where students’ interests, aspirations and concerns are central to our activity. Our fundamental belief is that profitable business and effective management must have a positive impact on people and on our planet, and this ethos is to be found in all that we teach and in the way that we teach it. That ‘caring’ approach begins with the caring approach we employ in our engagement with our students.

We have high levels of student satisfaction on our Business Management, Events and Festival Management, and International Hospitality and Tourism Management (IHTM) degrees, in our recent National Student Survey 2019 IHTM scored 100% satisfaction. Satisfaction translates into success: more than 90% of our graduates are in employment or further training after six months (Unistats, 2019).
Smaller class sizes compared with many other universities means you’ll get close support and guidance from staff who want to get to know you. We work on a ‘first-names’ basis in the Business School: lecturers and tutors will get to know you by name, and will help manage your learning from your very first lecture right through to graduation. Join the success story! QMU is named top modern university in Scotland in the Times Good University Guide 2020.

Our full range of undergraduate management degrees consists of:

  • BA/ BA (Hons) Business Management
  • BA/ BA (Hons) Business Management with Enterprise
  • BA/ BA (Hons) Business Management with Finance
  • BA/ BA (Hons) Business Management with Marketing
  • BA (Hons) Business Management (Graduate Apprenticeship)
  • BA/ BA (Hons) Events and Festival Management
  • BA/ BA (Hons) International Hospitality and Tourism Management

Many of our students go on to create their own businesses. Uniquely, we have our own Business Innovation Zone (BIZ) (which hosts start-ups) and Business Gateway on-campus at QMU. These resources, with the first-class professional advice they can offer, will help you turn your entrepreneurial idea into a reality – and that applies equally to all of our undergraduate degrees. BA (Hons) Business Management graduate Lauren Leisk utilises the services – please see her case study on page 118 for more information on her business and her success.

Students in Years Three and Four of our courses benefit from QMU’s Employer Mentoring programme, which offers the opportunity to meet with experienced professionals who have a wealth of industrial insight relating to all our degrees. The mentee-mentor relationship allows students to develop networks and increase their confidence and employability in their chosen field of study.

We are a member of the Chartered Association of Business Schools, and our BA (Hons) Business Management with Finance course is accredited by the Chartered Institute of Management Accountants (CIMA).

Business Management

Business is one of the cornerstones of society. Equipping graduates to interact with a variety of business sectors remains key to the development of both individual careers and economic prosperity at a national level.

The UK will need 1.9 million new managers by 2024, according to the 2016 Working Futures report. Our Business Management degrees are designed to equip students to become these managers of tomorrow: leaders who will make a positive contribution in the public, private and third sectors.
Invaluable work experience will be gained on placement in Year Four, where you will be operating in the best possible environment to learn those higher-level management skills required by tomorrow’s companies, and to consolidate the knowledge acquired throughout your programme of studies. In addition, in Year Three you can choose modules that inspire you, and gain the opportunity to study abroad.

In Years Three and Four you can tailor your degree and study Business Management with another subject – Enterprise, Finance or Marketing – and make your skills stand out.

Events and Festival Management

The UK events industry is an area of growth: it is worth £39.1bn – 35% of the UK visitor economy – and employs 530,000 people in 25,000 events businesses. Conferences and meetings, exhibitions and trade fairs, corporate events, outdoor events, sporting events, music events, cultural events and festivals as well as a plethora of emerging smaller and community-based events are all booming.
Our BA/BA (Hons) Events and Festival Management course has for over ten years given students in-demand events expertise, and we continue to update its practical and academic elements to stay on the pulse of contemporary developments. With a strong emphasis on management, the course will prepare you to lead, plan and deliver a live event, and to evaluate its outcome. It also offers a four-week work placement where you will gain valuable applied experience.

International Hospitality and Tourism Management (IHTM)

International hospitality and tourism is a fast-moving and thriving industry where you can make a name for yourself. There are fabulous opportunities, many of them on our doorstep! In Scotland alone the sector is worth more than £11 billion and employs more than 218,000 people. Its success has created a growing demand for highly qualified professionals, at all levels, to continue to develop the sector. Hospitality and tourism is a global industry and a QMU IHTM degree opens doors for our students across the world including a high-quality 20-week hospitality and tourism management internship.

We have links with many different hospitality and tourism organisations worldwide including the Institute of Hospitality, the Tourism Society, the Scottish Tourism Alliance and the Hospitality Industry Trust. These connections offer opportunities to attend conferences and workshops, and to apply for scholarships to spend time abroad.

Our approach to learning and teaching

Our degrees are modular. In Years One and Two core modules in each degree will give you a grounding in your chosen area. As you progress, you will begin to learn more about your particular area and all of our courses offer the opportunity to select modules in which you have a particular interest in later years. With our Business Management degree you can even tailor your degree and study the subject with another.
You will participate in stimulating learning environments from lectures, seminars and workshops, to field trips and ‘study abroad’ options. Our courses include workplace experience, and, as industry is extremely supportive of our courses, you will benefit from hearing guest lectures from a range of practitioners and visiting professors. You will also gain insights into high-profile companies such as Bacardi, Social Bite, Skyscanner, Google and Edinburgh Airport, whose representatives have joined us as visiting speakers recently. Developing contacts and networks is key to gaining an understanding of the industry, to securing work experience, and to gaining employment on graduation.

Assessment methods vary and include a balanced combination of examinations, written reports, essays, presentations and peer assessment. Our assessment methods include formative and summative components, so students receive early feedback on progress made and can use this to inform final assessment coursework.


You will be taught by active academics who are doing research in their own right. Some colleagues have recently completed their doctoral studies, and others are publishing in mainstream academic journals. Such engagement is key to the relevance of our courses, and helps equip staff and students with the background to make intelligent decisions about their future.
You will also have contact with our growing number of PhD students as you progress through your chosen route of study. This will allow you the opportunity to interact in an informal and collegiate way with those engaged in the highest levels of academic activity – and perhaps to discover that their enthusiasms accord closely with your own. At QMU the door to academic advancement is an open one!
As you reach the later stages of undergraduate study, there are opportunities to develop individual pieces of research through the dissertation, and those students who choose further study at master’s or doctoral level are encouraged to pursue these interests.


Our IHTM graduates have gone on to successful careers in a variety of public sector organisations such as Disney World, VisitScotland and EventScotland. Many others are carving a career pathway with Sheraton, Gleneagles, Malmaison and Hotel du Vin, Hilton, RF Hotels, as well as many smaller privately owned companies in both tourism and hospitality. Some students have started up their own hospitality or tourism business.
Our Business Management graduates are proving their worth to companies in the UK and internationally and have left QMU to embark on a wide range of successful careers in various sectors such as the financial sector in organisations such as Royal Bank of Scotland, Capita, Standard Life Investment and Lloyds Bank. Many of our graduates enter management training programmes in companies such as Diageo, Enterprise Rent-A-Car, John Lewis and Marks and Spencer. Others have set up their own businesses, entered teaching or taken their learning further as postgraduate students.

Graduates from our Events course have gone on to participate in a wide range of professional environments: running their own event agencies; working for prestigious international event companies; becoming wedding and event planners at luxury venues; managing international events such as the Commonwealth Games; leading in events technology organisations; shaping event policy at EventScotland and Edinburgh City Council or pursuing postgraduate degrees in this emerging research field.

Some students decide to undertake further academic study, perhaps at QMU on our MSc International Management and Leadership, MSc International Marketing, MSc Accounting and Finance with CIMA or MSc Gastronomy, to enhance their business career or as a prelude to doctoral research.

Find out more information on how to apply for a course at QMU.

QMU is in the top 2 in Scotland for student satisfaction in Tourism, Transport and Travel

QMU is in the top 2 in Scotland for student satisfaction in Tourism, Transport and Travel (includes International Hospitality and Tourism Management, Events Management, and Public Relations, Marketing and Events courses) (Source: NSS 2020)